Based on the data from Demographics-2000 Census, Chicago area houses 16% of the total Russian-speaking population of the United States. Combined with the Lithuanian and Ukrainian communities, the amount of potential buyers of jewelry manufactured in Russia comprises 350,000-400,000 people. These numbers provide grounds for a confident assumption that a business unit operating under the Golden Flamingo® trademark and located on a plaza in one of North-Western Chicago suburbs would yield consistent profit literally from its first month of operation.